Every vendor is encouraged to offer preferred pricing of up to $250 off. With these potential savings on each service, couples can maximize their wedding budget. This is not required, though, and is up to the discretion of each vendor. WIN vendors are typically willing to offer this because it means working with the right people — which fuels creativity, publication opportunities and future work potential. And because WIN only charges a small, flat-rate fee for wedding businesses, that extra cost for a sure booking still falls well below typical spending for other marketing platforms. In short, we suggest passing the savings onto you, but this is up to the discretion of each individual vendor and their business model.

Vendors don’t make any money for referring others. Instead, they gain a boost in rankings as a thank you when they invite peers and add to their preferred vendor list. This simply promotes our core philosophy that a “rising tide lifts all boats.” WIN is better when vendors are willing to invite their peers, and increase the opportunities on this platform.

WIN was designed by vendors to eliminate the kickbacks, cliques and pay-to-play models to instead even out the playing field. The process of booking weddings for couples and vendors alike was unnecessarily antiquated — full of far too many emails, unclear pricing, ambiguous availability and big-box platforms that simply put the highest-paying business at the top of the site instead of the best-suited vendor for your vision. The process of finding wedding vendors on WIN is built around transparency and talent.

Yes! Because we help wedding vendors share and receive leads, you can easily describe WIN as a wedding vendor referral program. Keep in mind, though, that we’re less about who’s-who and more about the honed-in impact of a network that facilitates community, lead sharing and respect.

We have a simple and transparent metric system designed to help couples connect with top-rated vendors. The main factors are displayed on your dashboard so you can see how you’re ranking and know what to do to improve. Key elements are response time, views from couples, reviews and the number of invites you’ve sent to couples and peers. Essentially, if you’re an active participant with strong reviews who communicates in a timely manner, you’ll benefit from better rankings on our directory.